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Price planning software for cruise line company

We developed customized yield management software for price planning as a browser-based application for AIDA Cruises.

AIDA Cruises Logo
We also develop customized cruise software for your tourism company and digitally map your business processes. Learn more here.
Cruise Software

The Challenge

Define and calculate prices and capacities

AIDA Cruises, a leading cruise line company, faced the challenge of optimizing its pricing and capacity planning. Existing processes were inefficient and unstructured, with manual Excel-based workflows for catalog pricing and a spartan interface for operational pricing. The lack of automation led to wasted time and a lack of documentation, which made the approval process and audits difficult. A standard solution was not feasible due to the individual workflows and data structures.

Internet Booking Engine for AIDA Cruises - Software Development

The Solution

Real-time role-based system for price planning

To meet the complex requirements of AIDA Cruises, we developed a customized solution based on a role-based real-time system for price planning. This solution was designed from the ground up and offers a comprehensive range of functions tailored specifically to the company's needs.

The browser-based application enables users to efficiently record and manage prices for both long-term catalog pricing and daily operational pricing. By integrating various data sources, users are provided with additional information such as cabin availability, current and historical prices, and projected daily revenue per guest in real time.

Overall, our solution offers an efficient, transparent, and highly customizable platform for price planning and Yield Management of AIDA Cruises, enabling the company to optimize its processes and strengthen its competitiveness.

What we have developed

  • Recording of prices for catalog and operational pricing with additional information such as cabin availability and historical data
  • Integration of a third-party system for price analysis and recommendations
  • Mapping of the complete approval process and implementation of an authorization system
  • Dashboard for users with task overview and current price entries
  • Support for campaign planning and execution with automated steps
  • Automatic export of prices to the booking system and website
  • Archiving of all relevant changes for compliance purposes

The Result

Maximized efficiency and accurate forecasts

The introduction of our customized solution led to significant improvements in the operational performance of AIDA Cruises:

Less workload: Automating pricing processes significantly reduced the workload of the yield team by replacing manual tasks with efficient, automated workflows.

Accurate sales forecasts: The ability to generate accurate daily sales forecasts based on historical data and market analysis enabled the company to make informed decisions about pricing and capacity planning.

Price forecasting: By analyzing historical and current market data, AIDA Cruises was able to identify trends and respond to changes in the market at an early stage, which strengthened its competitiveness and enabled it to differentiate itself from the competition.

Overall, these efficiency gains and accurate forecasts led to improved profitability and increased competitive advantage for AIDA.

Trusted review

Innovative solutions for pricing and yield management

The development of the price planning tool for AIDA Cruises was a remarkable project for our team. With this customized solution, we were not only able to successfully meet complex requirements, but also create real added value for our customer. The implementation of this innovative software has demonstrated our ability to solve challenging problems and develop tailor-made solutions that optimize our customers' business processes. This project confirms our technical expertise and our commitment to delivering excellent results. We are proud to be part of this successful project and look forward to continuing to develop innovative solutions for our customers.

Picture of Christian Lanz

Christian Lanz

CEO, GECKO Software

I'm happy to help

Feel free to reach out if you have any questions about the project or are planning one of your own.

Paul Graf Team Leader Software Development at GECKO Software

Paul Graf

Team Leader Tourism & Cruises

About AIDA Cruises

AIDA Cruises has been the market leader in Germany for several years and in 2020 had a capacity of almost 32,000 beds on a total of 14 cruise ships. The company currently employs 15,600 people from 60 countries. The AIDA fleet offers trips to 60 countries on five continents, with 180 routes and over 300 ports of call. AIDA Cruises is the Rostock branch of Costa Crociere, the Italian owner, which in turn belongs to the British-American parent company Carnival Corporation & plc.

To AIDA Cruises